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Movers & Shakers Interview with Holly Wu, Sales & Marketing Manager - Guangdong Unipin Medical Techn

Published Date: 2/2/2021

Holly Wu is the sales & marketing manager at Guangdong Unipin Medical Technology Co. Ltd. (Unipin). Wu has over 10 year of experience working in air ventilation & purify markets. Wu joined Unipin in 2020.


Vishal Sapru (VS), Co-Founder, Cognitio Research Inc. had an opportunity to conduct a Movers & Shakers interview with Holly Wu (HW), Sales & Marketing Manager, Unipin 


VS: Can you provide a brief overview of the company including the vision behind its formation and its current role in the market?


HW: For more than 5 years, UNIPIN shareholders & RD team have actively participated in the research and development of robot base and intelligent wheels. In early 2020, to fight the COVID-19, our shareholders launched the robots-disinfection plan and set up UNIPIN, specializing in R&D, production, and sells of disinfection& cleaning robot.


UNIPIN have a professional and experienced technicians and engineers team, providing professional & customized robotic solutions for different scenes, including airport, hospitals, schools. exhibition halls, museums, government affairs halls. At present, UNIPIN UVC Robot have been widely used in domestic government service halls.

UNIPIN mission is, create a clean & safe environment for anyone and anywhere!



VS: Please, describe your product for our readers? How does it work and how different is it from what is already available in the market?


HW: Our UVC disinfection robot is efficient and effective way for air & object disinfection in public area, create a clean & safe environment in hotel, train station, airport, shopping mall transportation hub, factory site, logistic warehouse, office, lobby etc. 


Main product features as below:

  • Achieve 99.9999% killing effects(bacteria, viruses, fungal spores and microorganisms)
  • It takes about 100 minutes to complete 1000m2 ‘s disinfection work
  • 00% autonomous, one click start and perform daily disinfection job autonomously
  • 1pc robot can manage disinfection Job 3000 square meters

VS: What are some of the likely challenges Guangdong Unipin Technology Co. Ltd. is expecting to face in the market and what strategy do you have in place to overcome it?


HW: Disinfection robot became hot product that hits what the world going-on, the business chance is different if the situation changed. We have to take quick action and try work with experienced partners in local to develop business relationship.



VS: What is the unique value proposition of your product and its key competitive differentiators compared to many other competitive products available in the market?


HW: We have the right product know-how. Our R&D team is experienced in Robot base & intelligent wheels for more than 5 years. Because the Robot base & intelligent wheels are manufacturer by our own factory, so our product price is competitive. We are small and flexible, we support our partners locally to set up subsidiary, and willing to share company share and profit with our partners.



VS: What is your strategy in regards to offering best value to customers for the price, compared to similar offerings from competitors? if any?


HW: Unipin have in-house software engineers, provide customized operation software base on different application habit.



VS: What do you want the company to accomplish in next 5 years and how will you define success for Guangdong Unipin Technology Co. Ltd.?


HW: Top disinfection robot manufacturer base on production quantity, both in domestic and global sales network.



VS: Please elaborate on key trends in the disinfection robots and sanitizing market?


HW: Disinfection is daily job in public area, robots are good at repetitive job. Robot will take the place instead of labor. Below is comparison of different disinfection solution:


UV-C VS Spraying 

  • UV disinfection is a chemical-free process and leaves no residue
  • No-touch automated disinfection eliminates human factors in the disinfection process
  • Fixed initial cost and low operating cost
  • Spraying requires transportation and storage or handling of toxic or corrosive chemicals
  • Spraying disinfection result is not stable since the process is affected by human factors
  • High operating cost including labor and chemicals


UV-C Robot VS Other UV Device

  • No limitations of shadow and distance by simply setting the path and time.
  • Less time and less labor, especially for large and complex areas
  • The human detection function shuts down the UV-C light when someone is nearby
  • Other UV devices require movement or multiple positioning adding to workflow
  • Multiple devices for one room, hard to cover large areas
  • UVC rays have more energy than the other types of UV rays. Direct exposure is harmful for humans


VS: Do you foresee this market to grow after the pandemic is over? Or is it a short time demand market?


HW: Disinfection is daily job in public area. Public health care topic will not change even the pandemic is over.



VS: Are these disinfection robots positioned for businesses and retail? Or will the focus also be consumer households?


HW: Our UVC disinfection robot is efficient and effective way for air & object disinfection in public area, create a clean & safe environment in hotel, train station, airport, shopping mall transportation hub, factory site, logistic warehouse, office, lobby etc.



VS: Could you elaborate on the acceptance or adoption of your product in the marketplace and are there any client testimonials that can be shared with us? Also, do you foresee the acceptance of your product to have influence (trend setter) on the overall direction of the market?


HW: We already sold our disinfection robot to our Dubai partners. See video below and check what's going on with our Dubai partner. 

Unipin successfully showcased the disinfection robots at CES 2021, and we got interest from global businesses and media  from CES. We all agree disinfection robot is efficient and effective way for air & object disinfection in public area.



VS: Are there any unique features of your product that address unmet customer needs and competitors are unable to replicate and replace?


HW: Ultraviolet  disinfection lamp should be used in strict  accordance with the instructions. Both people and  pets should leave the room where they are being  disinfected to avoid damage to the skin and eyes. Our disinfection robot will automatically light off when detect human motion out of 5 meters.


The Air Purify Robot can work in human environment,  and carry out air disinfection job autonomously.  This is a blockbuster for Unipin for CES2021 showcase.



VS: There are vendors in the market with complementing or similar products. How do you compare yourself with such competitors in regards to offering Best-in-Class solution?


HW: Unipin is small but flexible, Unipin is start-up company but our team is experienced. We are always providing best SERVICE - INNOVATION - VALUE to our customer.



VS: What are your marketing and product positioning strategies? Do you plan to form any strategic alliances and/or partnerships? How do you plan to build and strengthen the brand?


HW: We are expanding our global sales for disinfection robot in way of agency or distributor, or trading, or OEM business. We also support our partners in local to set up subsidiary, to develop sales network and provide on site service.



VS: As a general conclusion, what do you think the future holds for your product?


HW: Our disinfection robot widely used in public area to fight COVID-19 pandemic. We will focus on healthcare disinfection robots and smart sanitizing product in public area.



VS: Any other information you may want to share with our readers that may be important and we missed asking?


HW: Product presentation available on requestPlease click on the youtube channel for product video